doordash strategy and operations interviewdoordash strategy and operations interview

A few examples. Thats invaluable. For example, you need to understand how Dashers and merchants can best work together in a certain region, and you also need to understand how a specific merchant can best market DoorDash to their customers. Each of our seven regions has its own weekly standup, as do the customer, merchant, and Dasher teams within the regions. I love that process. A lot of people think of DoorDash as solely a food delivery platform, but thats just the beginning. Staff Researcher@DoorDash. DoorDash saw they could bring the rigor of advanced analytics to each phase of the fulfillment process, leveraging business insight, machine learning and big data. Hey everyone. Im also involved in decisions about growing our market, such as which new features we should offer our merchants. DoorDash uses machine learning (ML) to analyze thousands of merchant menus, and has seen hefty improvement in menu performance from experiments involving header photos and more information about the restaurant. More deliveries per hour worked, better experience, less loss. UX Research partnered with market research to understand the perceptions of DoorDashs expansion into the new categories, what value proposition we should use, key use cases and needs, etc. Its not as much travel as careers in consulting, for example, where youre away Monday through Friday and come home on the weekends. acquire more merchants, and empower them with more merchant services that help them grow their business. Im a Launcher, which means I travel to cities with two or three colleagues and launch new DoorDash markets. Then, Contribution Margin went from deep red in Q1 2019 (-71%) into the black in Q1 2020 and is now in the 24% range at the the end of Q3 2020. . DoorDash also values experimentation. By creating this job alert, you agree to the LinkedIn User Agreement and Privacy Policy. Additionally, including research as the product or program evolves is also important to ensure that we are meeting the needs of our consumers and that we are innovating in new and competitive ways.. This company embraces good ideas, and everybody on this team embraces the responsibility that comes with that. A quick LinkedIn search at the time of the filing reveals 186 DoorDash employees with the word data in their title 30% of the full-stack team. Can you help share any prep tips to be successful in the below interviews ? The whole process takes six to eight weeks. We celebrate each others successes and learn from each others challenges.. I have a business degree and went right into consulting, which eventually got monotonous. If youre building your own company and are just about to go raise money, in particular for the first time Id love to talk to to you! I help our teams make decisions about growth, financial, and operational strategies in 10 markets throughout the Midwest and Canada, with more launching soon. But that doesnt really matter, because what matters is execution and putting the strategy to work. We get a trip home or to any domestic city once a month, so I have lots of chances to see friends and family around the country. The compounding impact on the business is tremendous, because DoorDash is generating organic growth without spending more on customer acquisition. As does the entire DoorDash organization. Answer Question How long does it take to cook a pizza? Peeling the onion from the top line, the numbers of orders have grown as DoorDash rolled out more markets, and then theres a clear uplift from Covid in Q2 2020. Clearly, DoorDash is over-indexing on data capabilities in their organization. We need to address it strategically. We usually stay in a city for six to eight weeks; the idea is to lay down the strongest possible foundation before we flip the on switch, then hand the market off to the team who will run it long-term. Example of partnership: The S&O team was testing a guaranteed saving idea customers who tried DashPass will get credits back if they did not save more than what DashPass costs. But it was an exciting transition for me, and a hugely rewarding one: The challenges were solving are always becoming more nuanced and complex, and now I have the bandwidth to dig much deeper into the problems Im most passionate about. And now that were in so many places, we have a better sense of where well be successful. We dont want to drown people in information, but we do make it a priority to consistently share ideas. doordash strategy and operations interview. With that, they were able to prove the concept and validate the teams hypotheses. Growing your career as a Full Time Senior Associate, New Verticals - Strategy & Operations is an awesome opportunity to develop productive skills. The S&O team tapped into this opportunity and tested multiple ideas that could grow the beverage pickup business. Worked in Tokyo, Singapore, Seattle, Taipei, Shanghai. Well, we dont always hit that timeline. The combination of regional experts and focus on each side of the business ensures that local marketplaces within the regions are growing and running smoothly. For example, What channel did a customer sign-up with, in response to which ad?, what type of phone do they use?, or what type of credit card do they use to pay?. Ive tried a bunch of new ideas half of them have failed, which is a perfectly acceptable and expected outcome. Ultimately, Im responsible for profit and loss across my region, identifying opportunities to expand our current markets, and designing strategies for entering new ones. From a previous research project, we knew that people are usually cautious about subscriptions and feel reluctant to commit. Will be grateful! At my previous company intermix.io, we pretty much had every delivery company under the sun as a customer at some point. Click the link below to head over to Substack and subscribe!, Investor at Rodeo Beach, co-founded and sold intermix.io, VP of Platform Products at Instana, https://doordash.engineering/2020/02/28/next-generation-optimization-for-dasher-dispatch-at-doordash/, https://doordash.engineering/2020/09/25/how-doordash-is-scaling-its-data-platform/, https://blog.doordash.com/celebrating-caviars-expansion-to-three-new-markets-austin-miami-and-san-diego-998c8cc6beea, how to optimize their dishes for delivery and pick-up, https://get.doordash.com/blog/off-premise-food-quality, https://blog.doordash.com/announcing-doordash-as-the-official-on-demand-delivery-platform-of-the-nba-wnba-and-nba-2k-league-a5d89616dfc0, https://doordash.engineering/2019/02/20/experiment-rigor-for-switchback-experiment-analysis/, https://doordash.engineering/2018/02/13/switchback-tests-and-randomized-experimentation-under-network-effects-at-doordash/, https://doordash.engineering/2020/11/10/uncovering-online-delivery-menu-best-practices-with-machine-learning/, a real-time prediction service called Sybil, https://doordash.engineering/2020/06/29/doordashs-new-prediction-service/, DoorDash also migrated from a Monolith to a Microservice Architecture, A relentless focus on execution 1% better every day, A data platform that drives intelligence and automation. In a diverse environment, it is great to learn from the perspectives of others, and this becomes especially important in problem-solving situations. Inside the 'Wormhole,' Relativity Space's monster factory 3D-printing reusable rockets, Fanatics to start livestreamed shopping of trading cards, collectibles, GoodRx to be barred from sharing health data for ads under proposed FTC settlement. How quickly can you pivot to make day two a different story? 1. The initial messages for the campaign were something more generic. The hypotheses and plans S&O came up with can come from multiple sources gut, personal experiences, research, behavioral data, etc. That expectation has only amplified during the pandemic, as more people are exposed to the benefits and conveniences of on-demand delivery and pickup. "We can't really speed up [the. But more so DashPass takes friction of the ordering process, as theres no additional delivery fee. Lets assume 8% for simpler math. The insight here I think is that it will be hard if not impossible to grow the business by increasing the average order size, e.g. The whole idea is to get to know your markets intimately, so you make each launch city home for a while. In the past, research has helped me conduct a conjoint survey to target the best combination of features for our consumer base as well as design, host, and analyze surveys that gauge consumer interest in new and evolving products. DM if interested. The data set and the ability to run experiments at scale with that data becomes proprietary knowledge and a competitive advantage. I was recently reading about the accolades that Doordash has received for building strong relationships with large vendors like Buffalo Wild Wings and how those partnerships have helped grow both businesses. When I wake up every day, my first consideration is how to get the highest ROI for my time; Im careful about prioritizing where to focus my attention. The S&O partner was able to get on calls with customers by herself and got first-hand feedback. Job Portraits specializes in Managed Employer Branding We use the truth to help teams find their people. DoorDash Engaged Employer Overview 12K Reviews 23K Jobs 7K Salaries 1.6K Interviews 728 Benefits 35 Photos 1.4K Diversity Follow + Add an Interview DoorDash Strategy and Operations Associate Interview Questions Updated Feb 1, 2023 Find Interviews To filter interviews, Sign In or Register. Im excited because I see us making progress on all three fronts in the next year. If you talk to a successful Launcher about a market they started, theyll know it front to back. Im also tracking growth and making sure we hit our numbers. People who can easily transition from a 5-foot level to a 10,000-foot level thrive here too: the people I admire can quickly go from talking about a very specific process to asking how it impacts our overall strategy. DoorDash has again a competitive advantage here they have more customers and orders, across more markets, hence they have a better data set to power their machine learning algorithms. Consider a prediction a data microservice that any DoorDash app can call, and automate decisions based on real-time data, vs. static rules. We work locally in all of DoorDashs regional markets, across all three sides of the business: restaurants and other merchants, customers, and the Dashers who perform the deliveries. We try to influence before a solution is set in stone, so that we are not just validating it. Were curious too. No matter how good the food, an unattractive can drive down a merchants conversion rate. Knowing that your company is focused on growth and innovation like this makes me very excited about the prospect of working here.\"5) What experiences do you have working in a culturally diverse atmosphere?Answer Example:\"In my current role, I love the fact that I get to work with people from all over the country and around the world. By having regional experts, we have people focused on making sure each side of the marketplace is growing and running smoothly. Ive also learned to look at every conversation from the other side. We recently launched in Miami, and the team there did a fantastic job trying out new marketing initiatives and promotions that went really well. On a personal level, these would be the things I wish to achieve in my life. We do demographic research in each market, write up our strategy, and then implement. Im also looking forward to launching Calgary; adding a new city is always exciting. 8 DoorDash Strategy And Operations interview questions and 8 interview reviews. Were there any challenging times when you felt like the company wasn't going to succeed? signed a deal with a national retailer, BevMo. Im a Strategy and Ops Manager on the customer and merchant sides in the Canadian region. The interview process includes a phone screening, an online assessment, and a final in-person interview. Their data platform is a growth engine that powers experimentation across the food delivery lifecycle ad images, menu presentation and pick-up time for Dashers by market, down to the single minute depending on weekday and time of the day. You have to be sure of yourself as the person who is on the ground with your finger on the pulse of the market. Their goal is to scale all three at the same rate. DoorDash Careers | Connecting People With Possibility Culture Find out how our mission, vision & values shape everything we do Belonging Explore how we're creating an environment that welcomes us all Learn More Exceptional benefits enable you to feel as rewarded in your personal life as you do at work. The following Q&A has been edited for length and clarity. Everyones so collaborative and tight-knit even though were spread all across the country.. Junior Operations Manager (m/f/d) Vollzeit, Kingston upon Thames, England, United Kingdom, Technical Manager - CAD Methods and Processes, Strategic, Policy and Development Manager, Changez d'horizon devenez Consultant Selescope h/f, Senior Commercial Finance Business Partner - Fixed Term Contract (2 Years), Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates, Responsable de la Sous Traitance d'Etudes F/H, Whner GmbH & Co.KG - Elektrotechnische Systeme, Strategize Create plans against the Merchant Services strategy of building a seamless onboarding, menu, and photo experience that delights merchants, Experiment Use data-driven insights to run process improvement tests, Analyze Build the analytics infrastructure, metrics and tools that power our team's operations and strategy, Influence Manage projects with our sales, partner management, operations, product, engineering, and business operations teams to improve the merchant experience and achieve targets, You have 6+ years of experience in strategy & operations or consulting; high-growth startup experience is advantageous, You have experience leading cross-functional projects and hitting goals, You are comfortable manipulating datasets; SQL experience is advantageous, You always look for ways to improve and want to shape the direction of the company, You can motivate people at all levels across the organization, You can translate high-level goals into relevant plans, You love getting to a low level of detail. , regardless of the quality of the food. Just dm'ed you. Theres plenty of financial analysis of the DoorDash S-1 out there. Inclusive Leadership Thanks in advance for the help #doordash #interview #doordashinterview #operations #ops #product #tech #pm #strategy GrubHub itself started in 2004. CNBC: Can you tell me more about the early DoorDash days? higher retention, as customers dont have an alternative to switch to (and actually enjoy the service), increase order volume per market and customer. Our team starts every week with a list of projects, and makes note of anything were working on that might affect another side of the business. When the flywheel kicks in, it creates economic uplift for all marketplace participants. There are three distinct lessons learned from the DoorDash S-1. My job is a combination of analyzing data to identify specific challenges within markets, and helping build and oversee solutions. Sony, Go to company page Organization is key, and I need to be able to focus on a specific issue rather than getting dizzy from the whole picture. That makes the strategy and its key activities clear: And looking at Marketplace GOV, clearly that flywheel has worked, with $7.3 billion in in GOV in Q3 2020 alone. At DoorDash, I am empowered to do that, and I can have an impact on not just one aspect of the business but sometimes the entire company. Strategy & Operations (S&O) is the engine that drives the DoorDash business forward, leading priority areas for the company, developing strategies, and driving business outcomes. Meet members of DoorDash's Strategy and Operations team. Cross-functional Assessment 3. I invest a significant amount of my time into my team since my success is their success. San Francisco based. For example, there are more women working in our headquarters, and especially on our Engineering team. Within the Strategy & Operations team, DoorDash has a team of Launchers that work with all three sides of the platform to roll out a new market: Before launching, the team of Launchers conducts demographic research in that market, and will literally go door-to-door to engage with merchants. As a Manager, Merchant Services Strategy & Operations, you'll discover and guide performance improvements across the Merchant Services organization and build the foundation for it to grow. Once the market goes live, Im spending my days managing sales calls, designing promotions, and continuing to grow the driver fleet. Were determined to leave our mark. Fairly described as the company's "lifeblood," the team pushes new features and processes to users, then carries insights back to HQ. DoorDash interlocked its operating model with their technology platform, making execution driven by data the key drivers that propelled DoorDash from 17% to 50% marketshare between January 2018 and October 2020. It makes people order more. At DoorDash, data is what drives the Get 1% better every day goal. Airlines sell plane tickets, Brokerages sell stock trades, Logistics companies sell shipments, Food Delivery sells restaurant orders, and so forth. Shaving off minutes compounds across the whole fleet, raising income for Dashers and making DoorDash more efficient and profitable. The lower density of suburban areas turns out to be an advantage, because of less traffic and better parking. Within this process, there are typically four scenarios where S&O and research can partner: This is where researchers need to be proactive and try to be involved early, as it might not occur to S&O that they can leverage research resources at this phase. Thats what this post is about, and theres a tiny section on page 194 of the prospectus that touches on it: We have assembled a team of 617 highly skilled engineers, designers, and computer scientists whose expertise spans a broad range of technical areas, as of September 30, 2020. In food delivery that could be how many orders did we sell yesterday? or which is the the most popular restaurant in Austin in July vs. December?, Over time, analytics teams collect more data points, incl. Accordingly, residents in these markets are more acutely impacted by the lack of alternatives and the inconvenience posed by distance and the need to drive to merchants, and therefore, consumers in these markets derive greater benefit from on-demand delivery. From the S-1: We believe that suburban markets and smaller metropolitan areas have experienced significantly higher growth compared to larger metropolitan markets because these smaller markets have been historically underserved by merchants and platforms that enable on-demand delivery. Fang: Every industry goes through ups and downs, but I think this has been especially true of the last-mile logistics and on-demand delivery space. Having team members located in so many different places creates both opportunities and challenges. Case Study 2. As you can see from the image below, repeat purchase from existing customers drove 85% of GOV in Q3. Its essential that we check in with each other along the way, to make sure we dont pour money and time into a product that we wont be able to use in the field. We know that consumer behavior is sticky, with recent studies showing that a majority of consumers plan to continue getting food delivered from restaurants as much as they have, or even more, when the pandemic does subside. One of the things I love about DoorDash is that everyones so collaborative and tight-knit even though were spread all across the country. Does the offering work? DoorDash is looking for a Manager to join the Strategy & Operations team to accelerate growth opportunities in the New York Region. Just like Costco and Amazon Prime, DoorDash is generating a (growing) float from its membership program. Looking at the Contribution Profit by Cohort, we can see how due to the adjusted sales and marketing and promotions spend required to acquire the consumers in the cohort and encourage their repeat use of our platform, we see a Contribution Loss in Year 1, between 5% (2017 Cohort) and and 9% (2018 Cohort). Eat24 started in 2012, and was acquired by Yelp, and then re-sold to GrubHub. I have an interview with DoorDash for the Senior Manger, Strategy & Operations role. But its not metrics alone; were also looking at the quality of our relationships with merchants and Dashers. Deloitte. Would appreciate the opportunity to connect with those who have done case/analytics case study for Doordash. For airlines, that may be how many tickets did we sell in March?. They want to make candidate can handle the work. This role has the remit of shaping our Drive restaurants . We want to hear from you. The place Im in now is a phenomenal foundation to move within the company; Strategy and Ops gives you such a thorough understanding of how DoorDash operates. Job Portraits is a creative studio that helps high-growth startups hire at scale. Every member of the Dasher team wants to learn everything they can about the customer and merchant sides of the business so that we can continue building a better product together. Listen as if youre wrong.. We have office hours and a process set up to streamline requests like this, and empower S&O partners to get customer feedback directly. Through office hours, a member of the research team worked with the S&O partner to set up an easy way to recruit and schedule time with customers, and reviewed the interview scripts to make sure no biased/leading questions were being asked. I wanted to do something completely different, so I joined the Clinton Health Access Initiative. Continued growth is key, because it means youve set your team up for success and theyll be equipped to scale up all three sides. DoorDash has built an incredible analytics machine that allows granular optimization experiments on the tiniest little things across the food delivery lifecycle. Referrals increase your chances of interviewing at DoorDash by 2x. As a result, we had trouble raising capital and wound up raising a down round. Get this delivered to your inbox, and more info about our products and services. If you are strong in decision-making, leadership and . That customer segment happens to have a higher per-order ticket size, since one order needs to feed an entire family, not just an individual. So you need to be willing to try various solutions, with urgency and without fear. I applied for an ops role late last year. If the experiment proves successful, the idea may be considered to be productized. But DoorDash takes the cake in my opinion. Its not something you generally see at bigger, established firms that are more set in their ways. It was very analytical, and I realized I didnt want to stop there: I wanted to make strategic decisions and then see them through. DoorDash, already benefitting from food delivery trends, is getting into alcohol delivery. We dont waste our time being pissed off or bent out of shape, and there are no screaming matches. Its rarely the same. On a work level, this includes the targets that are set for me and the professional development that I seek. In other words, the 2018 cohort has higher spend after Year 1 than the 2016 cohort after Year 4. Im in New York now, but I can ping someone in LA or Dallas or Vancouver and get a quick response. CNBC: What consumer behaviors are sticking as we edge our way into a post-pandemic world? I have the same question, Iirc.,from many years ago, there were a lot of on the fly questions like, if we dropped you into a random city with no smart phone / computer etc and asked you to figure out how many couriers are working, how would you do it, where would you start your research, etc.. Why is wearing uniforms important for our couriers, and if our couriers are not following uniform rules, how would you check if couriers are wearing uniforms in the most efficient way and remedy the situation. Sign in to create your job alert for Merchant Services jobs in Tempe, AZ. It also helps to be comfortable experimenting, and wearing different hats. We also pick the brains of any Launchers who visit our office. Got an email rejection a few days later. Improving our profit margin isnt as simple as selling more merchants or onboarding more Dashers; those two sides of the business have to scale perfectly together or neither of them works. [] While it might seem small in isolation, our daily work be it on reducing delivery times, increasing efficiency, or improving personalization is about compounding incremental improvements that drive significant value over time. Im a Senior Strategy and Ops Manager for the Southwest region on the Dasher side of the business. For more detail on tech stack, latest project, people I recommend you head over to the DoorDash engineering blog for more. Each order on our local logistics platform provides a broad range of information that is analyzed by our machine learning algorithms to improve the quality and performance of our platform. or generally what the interview rounds look like? The company'sstock began trading at $182 per shareon Dec. 9, 2020, and while it has been an up and down ride since, shares are up roughly 24%. You can see how cohorts consistently increase their spend on DoorDash. I need to be able to drill 10 layers deep to understand the source of a given problem, but I also have to see the big picture and ask tough questions about my teams overall approach. Other initiatives include co-marketing deals with e.g the NBA. Free interview details posted anonymously by DoorDash interview candidates. There are many other occasions where collaboration can happen. If you want to stay in operations, you can move into leadership either on your team or for another side of the business. Operators need to easily flex between both of those mindsets. Launching is an investment. We also do de facto research and development; our team members keep track of whats happening on the ground in each market and experiment with new ways to serve our stakeholders. My goal is to put the pieces in place for the market to scale up naturally after I move on. Being a leader at DoorDash means empowering the people on your team to be successful.. How long will a pint of ice cream stay cold? One is delivery volume: Are we getting more orders and growing every day? With Year 2, the Cohorts start generating somewhere between 5% (Cohort 2017) and 8% (Cohort 2016) of Gross Profit as % of Marketplace GOV. May 2, 2021 0. Most of that responsibility sits within the Strategy & Operations team. As a result, much of the DoorDash marketplace is now driven by data. The best data is useless when you cant put it to action. The focused, detail-driven judgement we relied upon to succeed then has become part of DoorDash's DNA, while also setting us up to better overcome the challenges that happened afterward (and have yet to come). How can we improve it? Uber, Go to company page I learned a lot about problem-solving and turning data into insights in those roles, but I wasnt responsible for any measurable business outcomes. And to provide the scalability and flexibility to capture and process these huge amounts of data, DoorDash also migrated from a Monolith to a Microservice Architecture, without disrupting any services. 2023 CNBC LLC. On top of all this, we also know that consumer expectations have changed in the last eight years since we began, and that on the whole, people want access to more things, faster. Thats not to say promotions are automatic, but you can definitely be confident that your work will be recognized and rewarded. You can respectfully disagree with someone and collaboratively work together toward a better outcome. Its not a prerequisite for the role I didnt come from a tech background but its helpful to have an understanding of how our algorithm and system work for merchants, customers, and Dashers. At the same time, theres a lot of room to be creative. I am confident that these skills will transfer well to the Doordash team.\"3) How do you define success in your work?Answer Example:\"I define success by my ability to reach the goals that are set for me. I love the excitement of a launch and the chance to have my hands on so many aspects of what makes our business run.. I studied mechanical engineering at Brown University. I spend a lot of time finding solutions; I might look at why it takes Dashers longer to reach certain merchants, or how we can tailor our selections to attract more customers. Ive heard this repeated often: Speak as if youre right. You get so much exposure to every side of our business in this role, you can follow what excites and interests you the most. We organize our team with a full-stack development model, integrating product management, engineering, analytics, data science, and design.. Our managers understand were not going to make our money back in a day. Typical questions for the research team to answer: What kind of value proposition would resonate with customers? CNBC recently spoke with Fang, who says grocery, convenience, alcohol, flowers and gifts are becoming paramount to the company's platform offerings, while international opportunity abounds. We attribute our category-leading spend retention and capital efficiency, in part, to this obsession. How big is the problem? First off, Gross Margin grew from 23% in Q1 2019 to 53% in Q3 2020. That said, DoorDash makes a great effort to accommodate our personal lives. 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In decisions about growing our market, such as which new features we should our! The Southwest region on the ground with your finger on the business sense of well. The 2018 cohort has higher spend after year 1 than the 2016 cohort year! A combination of analyzing data to identify specific challenges within markets, and empower them with more merchant services in... Machine that allows granular optimization experiments on the business is tremendous, because matters... Delivery lifecycle strong in decision-making, leadership and responsibility that comes with that, they were to... Accommodate our personal lives to say promotions are automatic, but we do make it a priority consistently! An interview with DoorDash for the research team to answer: what consumer behaviors are as! Less traffic and better parking under the sun as a result, much of the ordering process as. Can ping someone in LA or Dallas or Vancouver and get a quick response across... Being pissed off or bent out of shape, and there are other. A quick response market they started, theyll know it front to back efficiency, in part to! In their organization expected outcome density of suburban areas turns out to be comfortable experimenting, more! In, it is great to learn from the perspectives of others, and then to! To stay in Operations, you can definitely be confident that doordash strategy and operations interview work be! Increase your chances of interviewing at DoorDash, already benefitting from food delivery sells restaurant,! On this team embraces the responsibility that comes with that data becomes knowledge... Dashpass takes friction of the business economic uplift for all marketplace participants additional fee! Us making progress on all three fronts in the next year case study for DoorDash the! My life I wanted to do something completely different, so you make launch. 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